Public Communications Plan, Somerset Substation Rebuild Project
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Client: National Grid
Location: Massachusetts

POWER’s Strategic Communications team is working with National Grid to design and deliver a comprehensive public outreach process in Somerset, Mass., a community with a significant amount of utility infrastructure due to the presence of two generation plants. National Grid plans to replace an aging 115 kV substation with a new state-of-the-art facility on a new, nearby site. Because the project is located in a densely settled commercial and residential area, the utility needed a plan to effectively communicate the project’s details and benefits while addressing and alleviating stakeholder concerns.

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